Community & Connection at Student Housing Properties

As the demand for student housing continues to rise, property owners should be constantly seeking ways to enhance the living experience for students and break away from the competition. According to Multifamily Housing News, by “March 2023, the preleasing rate for the fall 2023 term at Yardi 200 universities stood at 69.7%, up 7.8% yoy.” […]

How Much is the Underdog Asset in Your Multifamily Portfolio Costing You?

Has months of multifamily asset vacancy created a significant cash flow issue?  By Christina Simms; Contribution by Rick Burkhalter Globe St.’s recent article, Apartment Market Deteriorating According to New Data, has brought to light that the unprecedented apartment growth in the multifamily industry may be coming to a halt, according to research recently done by […]

What Does Brand Affinity Mean for Multifamily?

Is the multifamily industry due for a brand revolution? By Christina Simms With 35% of 122.3 million households as renters, multifamily property owners need to rethink how they market and serve their residents. In a recent Forbes article titled “Three ways to Make Brand Matter in Multifamily,” there appears to be a brand revolution on […]

10 Google Business Profile Must-Haves for Your Multifamily Property

Any business, especially B2C, needs a Google Business Profile (GBP).  Most multifamily properties I come across have a Profile.   However, many multifamily properties are not using their Profiles to their full potential. Therefore, they are losing out on valuable market share.  A few examples of this are incomplete or out-of-date Profiles, disconnected phone numbers, and […]

High Turnover and Little Results From Your Leasing Team? Time to Consider Training.

Investing in multifamily property leasing team training will prove more valuable than you think. Written by: Christina Simms, Marketing Manager, Sales Inc. Contribution by: Zandie Shields, Manager of Training and Development, Sales Inc. One of the biggest challenges to multifamily owners today is staffing and retaining employees. Pre-pandemic, the NAA showed that the multifamily industry […]

April Employee Spotlight Featuring Leasing Expert Bayaira

Sales Inc. would like to celebrate Leasing Expert Bayaira. Bay is a talented salesperson and a team player with a positive attitude. While on her current assignment, she has nearly tripled the previous leasing pace. When asked what she loves most about being a Leasing Expert,  Bay replies; “Being able to lend a helping hand […]

March Employee Spotlight Featuring Leasing Expert Tatiana

This month Sales Inc. celebrates our Leasing Expert, Tatiana. Her 53% closing rate has produced 77 applications in 34 days on her current assignment in Texas. Tatiana exemplifies patience, results, teamwork, and relationship building. Even when faced with the most difficult assignment she steers the community toward success. When we asked Tatiana her favorite part […]

January Talent Spotlight Featuring Leasing Expert Adrian

Sales Inc. would like to celebrate Leasing Expert Adrian. Adrian is a stellar salesperson with proven results. He is professional, courteous and a pleasure to work with. Adrian’s favorite thing about being a Sales Inc. Leasing Expert is that it enables him to travel the country and meet so many interesting people. One of his […]

October Employee Spotlight Leasing Expert Kevin

Sales Inc. would like to celebrate our Leasing Expert Kevin. An excellent salesperson, Kevin is also a team player, hard worker, accountable, and very personable. One of our clients recently commented that “We truly appreciate Kevin’s hard work, reliability, and patience with all of our residents and guests. We’re so happy to have him here!”.

September Employee Spotlight Ana

Sales, Inc. would like to celebrate our wonderful Leasing Expert Ana. Clients say Ana is a team player, a positive influence, and demonstrates the attributes of a successful Leasing Expert. A thoughtful and confident professional, Ana also leads in closing rates among her peers. We are proud to have Ana as a part of the […]