Regarding that student property at the bottom of your leasing progress report, ask yourself this – how will the leasing pace increase when you’re doing the same things all the other properties are doing? Same marketing, same pricing, same specials, same gimmicks. How will you get more than just “your share” of the available students? Maybe things are going […]
If you are in the world of Student Housing, you are competing with more than 50,000 new beds that are hitting the market right now. If you’re like most Student Housing owners/managers, your margin for error has gotten smaller with the addition of those new beds which has created a shift in how your properties are now positioned. With more people vying for a piece of the pie, you need to do everything you can to get students in to see your property AND sign a lease.
Every day you think there’s a better option than calling Sales, Inc. on your struggling property, is a day you’ve missed a significant increase in leases. On a student property we arrived at less than 30 days ago in Tucson, our Leasing Expert has literally doubled the number of apps. He’s taken 2.4 apps per day, compared […]
So, here’s an email I got last week….. [The Property] had a great week last week ending with 23 Net leases and we captured another 8 net leases this weekend. February renewals ended with 70% renewed and March renewals are still coming in currently at 54%. We ended February with 84% occupancy and the team […]
Can you relate to what this client told us: “By the end of June we had spent nearly $80,000 in advertising costs. Incentives? You name it, we did it. I started thinking about how critical every lease was to this community and because of its location, we really needed consultants that could sell over the […]
If you own a Class A property, chances are you’ve already seen this article in The Wall Street Journal warning about the Luxury Apartment bust on the horizon. In fact, I’m guessing I’m not the first person sending it to you. I will, however, bet that I am the first person telling you that you […]