Regarding that student property at the bottom of your leasing progress report, ask yourself this – how will the leasing pace increase when you’re doing the same things all the other properties are doing? Same marketing, same pricing, same specials, same gimmicks. How will you get more than just “your share” of the available students? Maybe things are going […]
If you are in the world of Student Housing, you are competing with more than 50,000 new beds that are hitting the market right now. If you’re like most Student Housing owners/managers, your margin for error has gotten smaller with the addition of those new beds which has created a shift in how your properties are now positioned. With more people vying for a piece of the pie, you need to do everything you can to get students in to see your property AND sign a lease.