Apartment Leasing Training

OUR PROPRIETARY TRAINING, HISTORY OF PROVEN SUCCESS, FLEXIBILITY TO BUILD A PROGRAM TO FIT YOUR NEEDS

Following our founder’s proprietary training, your apartment leasing consultants can perform with the efficiency of a Sales, Inc. Leasing Expert in no time. Our training workshops often involve coaching agents and supervisors in best practices for meeting leasing goals. With our process in place, you will see an accelerated rate of apartment application, higher retention rates for your agents and overall improvement on your bottom line.

Sales, Inc. can provide workshops on proven leasing strategies for Conventional, Affordable, and Student Housing communities.

Let Sales, Inc. handle the apartment leasing training of your team so that you can focus on the other important aspects of your growing business!

History of Proven Success

For more than 31 years Sales, Inc. has successfully leased up communities across the country with our proven successful sales training techniques. We continue to share our sales training trade secrets with our clients to build their leasing teams into Leasing Experts!

Flexibility to Build a Program to Fit Your Needs

We will work with you through discovery sessions and phone shops to uncover what your specific training needs are to build a training program that focuses on your company’s specific training needs.

Here are just a few strategies your team will learn about in our standard workshop for apartment leasing consultants:

With a combined 75+ years of experience in multi-family housing leasing, we know the do’s and don’ts in the multifamily industry. In our apartment leasing training sessions and workshops, your leasing team will learn these techniques, best practices and more.

We Train on How to SELL!

We train on how to sell alongside your management software! We train on how to answer the phone, use the guest card to get the prospect to show up and lease, touring the community using feature/benefit/close, closing the prospect, overcoming objections, follow up, and so much more!

Phone Skills & Appointment Conversions

How to sell the apartment and community to their prospect using the Sales, Inc. Guest Card.

Our approach to each and every phone call is to gather more than the always vital Guest Card information-Name, Phone Number and Email-but to ALSO build rapport on each and every phone call with our prospects using our Sales, Inc! Guest Card. This approach creates excitement about your community that has prospects committed to show up for their appointment and lease! During training we will practice this Guest Card through role playing and practicing our phone techniques.

Product & Tours

How to show their product and sell it effectively to their prospect and against their competition.

Next, we teach how to tour your community like a Leasing Expert and the importance of getting the prospect to start imagining themselves in their new home!

✓  Asking the benefits as a question personalized to your prospect versus a laundry list of memorized facts using our Feature/Benefit/Close technique.

✓  How to Overcome Objections & Being Prepared.

✓  Shopping Our Competition-both over the phone and in-person (using your Market Survey).

Closing Techniques

Asking for the application! Every trainee is trained how to ask for the application and how to take the application.

In addition to asking for the application we train on many more closing techniques.

Follow Up

Follow up is key to leasing success and must be managed daily.

Phone Call, Email, Text, Letter. We teach best practices in responses and when to complete each type of follow up.

Marketing Outreach

Marketing outreach is more important than ever to driving traffic. We will share how to:

✓   Develop a Marketing Plan to fit your Property

✓  Outreach Marketing Ideas

✓  Online Marketing Analysis- How to and recommendations!

And so much more!