If you are in the world of Student Housing, you are competing with more than 50,000 new beds that are hitting the market right now. If you’re like most Student Housing owners/managers, your margin for error has gotten smaller with the addition of those new beds which has created a shift in how your properties are now positioned. With more people vying for a piece of the pie, you need to do everything you can to get students in to see your property AND sign a lease.