By Zandie Shields, Director of Learning and Development for Sales Inc. During the pandemic, leasing teams across the country pulled off a miracle. Virtual tours, self-guided showings, and online applications—we embraced them overnight. We kept properties filled, leads flowing, and residents safe. The industry moved fast, adapted fast, and thrived in many ways. But now, […]
By Christina Simms In today’s competitive rental market, apartment communities must offer more than just a place to live. A strong brand culture is essential for truly standing out. Integrating Branding with Marketing Strategy Establishing a clear brand identity is crucial before launching any outbound marketing efforts. Defining who you are in the marketplace—your brand—helps […]
With AI’s ever-growing influence in search marketing, it is essential to embrace the technologies younger renters and tech-savvy audiences are more likely to use. Voice and visual search tools, while optimizing these methods, help attract these demographics, often key markets for multifamily properties. Implementing Voice and Visual Search Optimization for multifamily property websites requires tailoring […]
Don’t forget to emphasize the attractions and amenities near your apartment community in your social media content. According to Apartments.com’s article 9 Multifamily Trends to Watch in 2024, Renters are increasingly looking for more than just a place to live; they seek stronger connections with their local neighborhoods and a sense of belonging. Properties that […]
What is gamified progress tracking in multifamily, and how is it beneficial in leasing training? Gamified progress tracking is an innovative tool to motivate and engage leasing professionals. By setting up goal-oriented challenges, teams can earn points and badges or even level up when they achieve specific leasing targets, complete training modules, or secure positive […]
Middle-of-funnel (MOFU) strategies in multifamily marketing aim to nurture leads who are already aware of your property and are in the consideration phase. The focus is on building trust, providing valuable information, and encouraging prospects to move closer to making a decision. Here are some key MOFU strategies: 1. Lead Nurturing through Email Campaigns Drip […]
Here are a few tips to help your property shine in the crowded social media space: 1️⃣ Authenticity is Key Gen Z values authenticity above all else. Be genuine in your interactions and showcase the real personality of your property. Share behind-the-scenes glimpses, resident testimonials, and more to build trust with your audience. 2️⃣ Utilize […]
Don’t lose talent because you haven’t invested in your leasing teams. In the competitive world of multifamily property management, an effective leasing team can make all the difference in attracting and retaining residents. From creating exceptional customer experiences to maximizing occupancy rates, well-trained leasing teams play a crucial role in the success of multifamily […]
Don’t let negative leverage and operational softness stifle the value of your multifamily property. Multifamily real estate investment has long been considered a lucrative venture, offering investors the opportunity for steady cash flow and long-term appreciation. However, like any investment, it comes with its set of challenges. This article delves into the issues surrounding multifamily […]
Real estate investment in Class B multifamily properties offers a balanced opportunity, striking a chord between quality and affordability. However, it’s essential for asset holders to be aware of the unique challenges that come with leasing these properties. In this article, we will explore the potential hurdles that owners may encounter and discuss effective strategies to […]
