Don’t forget to emphasize the attractions and amenities near your apartment community in your social media content.
According to Apartments.com’s article 9 Multifamily Trends to Watch in 2024, Renters are increasingly looking for more than just a place to live; they seek stronger connections with their local neighborhoods and a sense of belonging. Properties that effectively highlight their proximity to parks, retail stores, and diverse dining options, and those that organize engaging community events tend to appeal more to potential residents. By showcasing these aspects, you can create a more compelling narrative that resonates with individuals who value convenience, lifestyle, and community engagement.
Here are some ideas for capturing local neighborhood content.
1. Photo Walks: Organize regular photo walks around the neighborhood to capture the essence of local life, architecture, and nature. Encourage participants to share their photos on social media with a dedicated hashtag.
2. Local Interviews: Conduct interviews with long-time residents, local business owners, and community leaders to share their stories and insights about the neighborhood’s history and culture.
3. Event Coverage: Attend and document local events such as festivals, farmers’ markets, and community gatherings. Capture the atmosphere through photos, videos, and live social media updates.
4. Neighborhood Blog: Start a blog dedicated to the neighborhood, featuring articles on local history, upcoming events, and profiles of interesting residents and businesses.
5. Interactive Maps: Create interactive maps highlighting points of interest, such as historical landmarks, popular eateries, and scenic spots, with accompanying photos and descriptions.
6. Social Media Challenges: Launch social media challenges that encourage residents to share their favorite spots or hidden gems in the neighborhood, using a specific hashtag to compile entries.
7. Time-Lapse Videos: Produce time-lapse videos showcasing the neighborhood’s transformation throughout the day or across seasons, highlighting changes in light, activity, and scenery.
8. Community Art Projects: Collaborate with local artists to create murals or installations that reflect the neighborhood’s identity, documenting the process and final pieces through photos and videos.
9. Storytelling Workshops: Host workshops that teach residents how to tell their own stories through writing, photography, or video and provide a platform for sharing these stories with the community.
10. Virtual Tours: Develop virtual tours of the neighborhood for those who cannot visit in person, using 360-degree photos or videos to create an immersive experience.
Adding neighborhood content that highlights (and possibly differentiates) your property’s nearby attractions may help you create awareness with those ideal renter profiles that value the lifestyle amenities your neighboring area provides.
Sales Inc. specializes in accelerated leasing for multifamily property owners and operators. They deploy highly trained leasing experts to clients’ properties, where these professionals work full-time, six days a week, to increase occupancy rates. Through their proprietary closing techniques and outreach marketing strategies, Sales Inc. aims to secure leases at a rate two to three times higher than what clients experienced before their involvement. Additionally, they offer training programs to enhance the leasing skills of clients’ in-house teams.
