Time to Embrace Voice and Visual Search Optimization for Multifamily Property Websites

With AI’s ever-growing influence in search marketing, it is essential to embrace the technologies younger renters and tech-savvy audiences are more likely to use. Voice and visual search tools, while optimizing these methods, help attract these demographics, often key markets for multifamily properties.

Implementing  Voice and Visual Search Optimization for multifamily property websites requires tailoring content and technical elements to align with how AI-powered voice assistants and visual search tools process information.

Here’s how you can embrace voice and visual search optimization for multifamily property websites:

Voice Search Optimization

  1. Adopt Conversational Keywords
    • Use natural language in your content that matches how people speak (e.g., “What are the best apartments near the beach?” rather than “best apartments Myrtle Beach”).
    • Include long-tail keywords and question-based phrases like:
      • “How much is rent for a 2-bedroom in San Diego?”
      • “Are pets allowed at XYZ Apartments?”
  2. Create FAQ Pages
    • Voice searches often start with questions like “How,” “What,” or “Where.”
    • Add an FAQ section answering questions about pricing, availability, amenities, or location.
  3. Optimize for Local Searches
    • Voice searches are often location-based.
    • Ensure your website mentions local landmarks, neighborhoods, and attractions (e.g., “near The Commons shopping center”).
    • Add phrases like “near me” in content when appropriate.
  4. Mobile-Friendly Design
    • Most voice searches come from mobile devices.
    • Ensure your site is mobile-responsive, fast-loading, and easy to navigate.
  5. Use Structured Data Markup (Schema.org)
    • Implement structured data for:
      • Address
      • Phone number
      • Property details (e.g., pricing, availability, amenities)
    • This helps voice assistants extract and deliver your content accurately.

Visual Search Optimization

  1. High-Quality Images
    • Use professional, high-resolution photos of your property, including:
      • Exterior and interior shots
      • Amenities (pool, gym, etc.)
      • Floor plans and nearby attractions
  2. Image Optimization
    • Compress images for fast loading without sacrificing quality.
    • Use descriptive filenames (e.g., modern-kitchen-the-alexander.jpg).
    • Include detailed alt text for each image:
      • Example: “Spacious 2-bedroom apartment living room at The Cozy Cottage Apartments, Columbia, SC, featuring hardwood floors and large windows.”
  3. Structured Data for Visual Content
    • Add structured data tags to images and videos using schema.org to provide context about the content.
  4. Enable Google Lens and Pinterest Search
    • Ensure search engines correctly index your images by using descriptive metadata and tagging relevant keywords.
    • Encourage users to share images on visual platforms like Pinterest.
  5. 360-Degree Tours and Videos
    • Visual search often prioritizes interactive and detailed content.
    • Offer virtual property tours to appeal to visual search engines and tools like Google Street View.
  6. Optimize for Social Media Sharing
    • Many visual searches originate from shared content.
    • Add Open Graph tags to make images more engaging when shared.

Practical Tools to Implement These Strategies

  • Voice Search:
    • Tools like AnswerThePublic  to identify voice-friendly queries.
    • Test your site with voice assistants like Siri, Alexa, and Google Assistant.
  • Visual Search:
    • Use Google Search Console to track image performance.
    • Platforms like Canva or Adobe Lightroom for enhancing image quality.
    • Test image recognition with tools like Google Lens or Bing Visual Search.

 

Voice and visual search optimization are no longer optional but necessary for multifamily property websites. They enhance discoverability, improve user experience, and position your properties as accessible and appealing to modern renters. Investing in these optimizations ensures you stay ahead of the competition and effectively connect with today’s tech-savvy prospects.

Christina Simms serves as the marketing manager at Sales Inc! and provides marketing consulting for its multifamily clients.

December 6, 2024in Uncategorizedby Christina SimmsComments Off on Time to Embrace Voice and Visual Search Optimization for Multifamily Property Websites