What is gamified progress tracking in multifamily, and how is it beneficial in leasing training?
Gamified progress tracking is an innovative tool to motivate and engage leasing professionals. By setting up goal-oriented challenges, teams can earn points and badges or even level up when they achieve specific leasing targets, complete training modules, or secure positive resident feedback. Leaderboards create friendly competition, boosting morale and fostering a collaborative, goal-driven environment. Incentives—like gift cards, bonus PTO, or recognition events—further reinforce performance, making the leasing process rewarding and engaging. Gamification transforms training into an interactive experience that builds skills and enhances team satisfaction.
Some Examples of Multifamily Leasing Goal-Oriented Challenges
Here are examples of goal-oriented challenges to engage and motivate multifamily leasing teams:
- Weekly Lease Target: Set a goal for team members to sign a specific number of leases each week. Offer rewards, like badges or points, to those who meet or exceed this target.
- Prospect Follow-Up Challenge: Challenge team members to follow up with a specific number of prospects within 24 hours, rewarding successful follow-ups that lead to tours or leases.
- Tour Conversion Rate: Set a conversion goal for tours to leases. Recognize team members who achieve the highest conversion rates, encouraging effective presentations.
- Resident Satisfaction Score: To motivate ongoing quality service, incentive agents based on positive resident feedback or high satisfaction scores.
- Training Module Completion: Create a tiered system for completing training modules, where team members earn points for each module completed and unlock rewards for achieving training milestones.
These challenges encourage skill-building and productivity, reinforcing key performance areas in leasing while making progress fun and engaging.
How to Use Gamification in Your Multifamily Leasing Training
Examples of using gamification in training include:
- Leaderboard Competitions: Employees are ranked on a leaderboard based on training completion rates, test scores, or skill assessments. This motivates participants to engage in training activities and fosters friendly competition.
- Achievement Badges: Learners earn badges for completing training modules, scoring well on quizzes, or demonstrating specific skills. Badges signify progress and encourage participants to reach the next level.
- Scenario-Based Simulations: In interactive, gamified scenarios, learners make decisions in simulated work situations. This approach is especially effective for customer service training, helping employees practice responses in realistic settings.
- Points and Rewards Systems: Trainees accumulate points for completing tasks, passing tests, or participating in discussions. Points can be redeemed for rewards like gift cards, additional time off, or other incentives, increasing motivation to complete training.
- Quests or Missions: Training is organized into “missions” or “quests” employees complete to build specific skills. Each mission presents a series of challenges, making learning more engaging and task-focused.
- Timed Challenges: Timed exercises help trainees quickly apply knowledge in real time, enhancing retention and skill recall under pressure. Timed challenges are particularly effective in areas like technical training or decision-making.
These gamified elements turn routine training into an engaging experience, reinforcing skills through consistent feedback and interactive elements that keep employees motivated and progressing.
Third-Party Resources for Gamification
Some multifamily properties are exploring gamification to enhance engagement, productivity, and training within their leasing teams and are using third-party platforms to track and reward various leasing activities.
Tools like Apartment Snapshot allow teams to view real-time data on property performance metrics like leasing and vacancy rates, which encourages a competitive environment among properties and motivates teams to improve their standings on the leaderboard. This setup not only rewards high performance but also keeps leasing teams engaged in continuous improvement efforts.
Additionally, gamified approaches to technology adoption, as implemented by companies like G5, leverage rewards for training completion and achieving performance targets. This gamified progress tracking can make it easier for leasing teams to adopt new technologies and adapt to evolving industry demands. By incorporating badges and challenges, properties encourage leasing experts to refine skills like client follow-ups, effective tour practices, and leasing closing rates, ultimately contributing to higher engagement and skill development.
This approach is gaining traction as properties seek to align team motivation with operational success through a fun and interactive learning framework.
Here are some popular gamification companies that multifamily leasing teams can work with:
- MotivateIQ: Specializes in gamified solutions for employee engagement and training. It helps leasing teams reach targets through points, badges, and rewards. The platform includes leaderboards to track team progress and motivate competitive performance.
- G5: G5 integrates gamification into training for technology adoption and customer engagement. Their solutions include tools like badges, levels, and leaderboards that make learning new systems interactive and enjoyable, helping leasing teams become adept at digital leasing tools.
- UpKeep: Although traditionally focused on maintenance management, UpKeep offers gamified training and engagement for multifamily staff, which can be tailored to leasing teams. This platform allows team members to earn achievements for completing training modules or improving operational efficiency.
- LMS by Axonify: Axonify provides a learning management system (LMS) with gamification features tailored to employee training in various industries, including multifamily real estate. Leasing teams can use Axonify to access bite-sized, gamified learning modules that enhance customer service and leasing skills and knowledge.
- Apartment Snapshot: This tool provides real-time performance data, allowing leasing teams to compete on leasing rates and occupancy metrics. Properties can track KPIs through leaderboards, making it easy to spot top performers and motivate other team members to improve.
These companies provide unique ways to incorporate gamified elements into leasing team operations, fostering engagement, continuous learning, and performance improvement.
Finally, be sure to use KPIs to measure the effectiveness of your gamification strategies, pivoting when necessary.
Gamification can effectively build skills and transform training into an interactive experience, encouraging active participation and regular practice. Team members will repeatedly engage with essential leasing tasks through goal-oriented challenges, reinforcing their skills over time, ultimately building engaging leasing teams, increasing occupancy, and reducing vacancies.
Sales Inc. offers a comprehensive training program for multifamily leasing teams, focusing on improving closing rates and occupancy through in-depth workshops and classes. Their training equips leasing professionals with proven sales strategies and closing techniques that help boost lease conversions. Additionally, they provide on-site leasing experts who apply these methods, often yielding significant improvements in occupancy within a short time frame. For more information on Sales Inc.’s leasing and training programs, go to www.salesinc.net
