In the dynamic world of multifamily real estate, property owners and investors face a common challenge: loss-to-lease. Loss-to-lease refers to the difference between a property’s current rental income and the potential rental income it could generate if all units were leased at market rates. By implementing certain solutions, you can optimize your multifamily property’s profits […]
Apartment lease-ups are a crucial process for investors aiming to maximize returns in the competitive real estate market. In this article, we’ll delve into the world of lease-ups, exploring what they entail, their purpose, and the components of a successful lease-up. What is an Apartment Lease-Up? At its core, an apartment lease-up refers to the […]
ATLANTA – Sales, Inc., a leader in accelerated apartment leasing for multifamily properties in the United States, appointed Rick Burkhalter as President, effective May 2023. His proven knowledge of the multifamily industry and effective leadership will usher in a new era for Sales, Inc. Rick Burkhalter served as General Manager at Sales, Inc. since 2010 […]
ATLANTA – Sales, Inc., a leader in accelerated apartment leasing for multifamily properties in the United States, announces that company president, Rick Burkhalter, joins the Entryway City Advisory Board in their Atlanta chapter. Entryway is a nonprofit which transitions individuals and families at risk of experiencing homelessness to economic self-sufficiency by providing career training, employment […]
As the demand for student housing continues to rise, property owners should be constantly seeking ways to enhance the living experience for students and break away from the competition. According to Multifamily Housing News, by “March 2023, the preleasing rate for the fall 2023 term at Yardi 200 universities stood at 69.7%, up 7.8% yoy.” […]
Has months of multifamily asset vacancy created a significant cash flow issue? By Christina Simms; Contribution by Rick Burkhalter Globe St.’s recent article, Apartment Market Deteriorating According to New Data, has brought to light that the unprecedented apartment growth in the multifamily industry may be coming to a halt, according to research recently done by […]
Is the multifamily industry due for a brand revolution? By Christina Simms With 35% of 122.3 million households as renters, multifamily property owners need to rethink how they market and serve their residents. In a recent Forbes article titled “Three ways to Make Brand Matter in Multifamily,” there appears to be a brand revolution on […]
Any business, especially B2C, needs a Google Business Profile (GBP). Most multifamily properties I come across have a Profile. However, many multifamily properties are not using their Profiles to their full potential. Therefore, they are losing out on valuable market share. A few examples of this are incomplete or out-of-date Profiles, disconnected phone numbers, and […]
Investing in multifamily property leasing team training will prove more valuable than you think. Written by: Christina Simms, Marketing Manager, Sales Inc. Contribution by: Zandie Shields, Manager of Training and Development, Sales Inc. One of the biggest challenges to multifamily owners today is staffing and retaining employees. Pre-pandemic, the NAA showed that the multifamily industry […]
Sales Inc. would like to celebrate Leasing Expert Bayaira. Bay is a talented salesperson and a team player with a positive attitude. While on her current assignment, she has nearly tripled the previous leasing pace. When asked what she loves most about being a Leasing Expert, Bay replies; “Being able to lend a helping hand […]
