Don’t forget to emphasize the attractions and amenities near your apartment community in your social media content. According to Apartments.com’s article 9 Multifamily Trends to Watch in 2024, Renters are increasingly looking for more than just a place to live; they seek stronger connections with their local neighborhoods and a sense of belonging. Properties that […]
What is gamified progress tracking in multifamily, and how is it beneficial in leasing training? Gamified progress tracking is an innovative tool to motivate and engage leasing professionals. By setting up goal-oriented challenges, teams can earn points and badges or even level up when they achieve specific leasing targets, complete training modules, or secure positive […]
Don’t lose talent because you haven’t invested in your leasing teams. In the competitive world of multifamily property management, an effective leasing team can make all the difference in attracting and retaining residents. From creating exceptional customer experiences to maximizing occupancy rates, well-trained leasing teams play a crucial role in the success of multifamily […]
Real estate investment in Class B multifamily properties offers a balanced opportunity, striking a chord between quality and affordability. However, it’s essential for asset holders to be aware of the unique challenges that come with leasing these properties. In this article, we will explore the potential hurdles that owners may encounter and discuss effective strategies to […]
Leasing agents are the face of a multifamily property, responsible for attracting and retaining residents, negotiating lease terms, and providing excellent customer service. A great leasing agent can make a significant difference in the performance and profitability of a property, as well as the satisfaction and loyalty of the residents. But what are the skills […]
In the dynamic world of multifamily real estate, property owners and investors face a common challenge: loss-to-lease. Loss-to-lease refers to the difference between a property’s current rental income and the potential rental income it could generate if all units were leased at market rates. By implementing certain solutions, you can optimize your multifamily property’s profits […]
Apartment lease-ups are a crucial process for investors aiming to maximize returns in the competitive real estate market. In this article, we’ll delve into the world of lease-ups, exploring what they entail, their purpose, and the components of a successful lease-up. What is an Apartment Lease-Up? At its core, an apartment lease-up refers to the […]
As the demand for student housing continues to rise, property owners should be constantly seeking ways to enhance the living experience for students and break away from the competition. According to Multifamily Housing News, by “March 2023, the preleasing rate for the fall 2023 term at Yardi 200 universities stood at 69.7%, up 7.8% yoy.” […]
Has months of multifamily asset vacancy created a significant cash flow issue? By Christina Simms; Contribution by Rick Burkhalter Globe St.’s recent article, Apartment Market Deteriorating According to New Data, has brought to light that the unprecedented apartment growth in the multifamily industry may be coming to a halt, according to research recently done by […]
Any business, especially B2C, needs a Google Business Profile (GBP). Most multifamily properties I come across have a Profile. However, many multifamily properties are not using their Profiles to their full potential. Therefore, they are losing out on valuable market share. A few examples of this are incomplete or out-of-date Profiles, disconnected phone numbers, and […]
