By Christina Simms, Contribution by Rick Burkhalter A year of economic challenges and shifts in fiscal dynamics is sure to have lasting repercussions on multifamily properties. It is an anniversary we do not necessarily want to celebrate. The COVID pandemic has lasted nearly a year in the U.S. but eventually it will ease and thankfully […]
I recently spoke with an apartment owner who was discouraged after personally phone shopping three of his low occupancy properties. When calling, he found that the phone either rang with no answer; the agent gave pricing right away and didn’t get the prospect’s name; or the agent was friendly, got the prospect’s name and phone […]
As hiring a great leasing agent has become more difficult, Sales, Inc.’s value for our clients has become even more evident and more important. The hiring process can be daunting and time consuming. After hours of sifting through resumes, phone interviews, and in-person interviews you finally make a hire and unfortunately, they aren’t yielding the closing […]
How about this feedback we just received from our client – “Great news! We’ve had 53 leases in the first 30 days with you guys! How awesome is that? Before your Leasing Expert arrived, we were only averaging 10 leases a month. That’s over a 500% improvement! And this has been with little involvement from us in upper management but really […]
Chances are, if you own a multifamily property, you are in the process of trying to hire at least one leasing agent to work somewhere in your organization. And chances are you are desperate to get somebody (anybody) in there as fast as you can so you can cross it off your list. But if […]
Regarding that student property at the bottom of your leasing progress report, ask yourself this – how will the leasing pace increase when you’re doing the same things all the other properties are doing? Same marketing, same pricing, same specials, same gimmicks. How will you get more than just “your share” of the available students? Maybe things are going […]
So, here’s an email I got last week….. [The Property] had a great week last week ending with 23 Net leases and we captured another 8 net leases this weekend. February renewals ended with 70% renewed and March renewals are still coming in currently at 54%. We ended February with 84% occupancy and the team […]
Can you relate to what this client told us: “By the end of June we had spent nearly $80,000 in advertising costs. Incentives? You name it, we did it. I started thinking about how critical every lease was to this community and because of its location, we really needed consultants that could sell over the […]
